Since the appearance of the first networking platforms in the 2000s, social networks have steadily increased their impact on our society.
With 4.48 billion active users worldwide, more than one in two human beings will be using social networks on a daily basis by 2025.
However, questions are increasingly being asked about their positive effects and impact on society.
Therefore, in this article, we are going to look at the different facets of social networking, the advantages and the disadvantages of social media.
Why are social networks so popular?
The popularity of social networks can be explained in a number of ways.
First, it is obvious that their design-conceived so that the user spends as much time on them as possible through diverse mechanisms.
This includes the infinite news feed or the likes and comments system-is a major factor in the virality of certain platforms like TikTok or Instagram.
Above all, social networks are appreciated for their ability to connect people together, whether they are geographically spaced apart, or can no longer see each other as was the case during the various confinements.
Today, social networks are a veritable social phenomenon, to the point of becoming an extension of an individual’s identity.
In the same way as an identity card, passport, driving license or any other official document, social networks act as a digital identity.
For the new generations, not having a presence on social networks is almost tantamount to not existing.
The 6 main benefits of social media
Let us discover together the positive side of social networks.
Help democratize education
Until a few years ago, only a select group of people had access to the highest quality education.
Today, thanks to social media, it is possible to access every conceivable piece of information, completely free of charge.
You can find modules from great universities on YouTube or Twitch, and listen to advice from influencers like Elon Musk or Jeff Bezos on their Twitter or Facebook accounts.
Keep you informed about the global situation
Social networks have helped speed up the dissemination of information.
On your Twitter or Facebook news feed, you can discover news arriving on the other side of the globe in real time.
One example was Covid-19, where Chinese whistleblowers informed the whole world about the situation in Wuhan at the dawn of the health crisis.
Keep you connected to your loved ones
In a context where seeing family and friends face-to-face is riskier than ever, social networks offer themselves as an alternative to maintain the social link between people thanks to the instant communication tools, games and media sharing that the platforms offer.
Open the door to many opportunities
Like what the metaverse could become in a few years’ time, the internet and social networks have brought their share of opportunities.
We can cite the creation of new jobs such as influencer or webmarketer. But, also the possibility of discovering unknown activities and acquaintances, or reaching people who were previously out of reach (influential people, politicians…).
Help create a sense of community
In a globalized world where there are heaps of individuals with different personalities and interests, social networks help unify certain groups who share common values.
In this way, people isolated by their religion, social background or passions can encounter like-minded individuals and regain a sense of community.
Raise collective awareness
Social networks are powerful tools for highlighting fundamental problems in our society.
They are the spearhead for raising awareness of the major issues of our time, such as global warming, social inequality, wars and other geopolitical conflicts around the world.
The 6 major drawbacks of social networking
Let us delve into the disadvantages of social media.
Can have a negative impact on mental health
Spending too much time on social networks can have disastrous effects on mental health.
A study from the Annie E. Casey Foundation found a correlation between social networking and increased anxiety, depression, loneliness, self-harm and suicidal thoughts in young people.
Through influencers, social networks can also instill a sense of physical and mental ill-being in teens.
Are addictive
Nearly one in four young people aged 12 to 24 has a social networking addiction problem.
This increasingly widespread phenomenon, known as cyberaddiction, is the result of the way these applications have been designed.
Like video games, social networks are designed to keep the user engaged for as long as possible.
Through various mechanisms, the platforms affect the user’s brain, releasing large quantities of dopamine (the pleasure hormone) which, over time, causes neurotransmitter dysregulation.
Give rise to abuses
The democratization of social networks has led to the emergence of new forms of abuse.
These include cyberstalking, facilitated by the ability to remain anonymous online, as well as various types of scams, data theft and encounters with ill-intentioned people.
Impact on the ability to communicate in real life
One of the less talked-about consequences of social networking is definitely the impact these platforms have on interpersonal relationships.
Quite simply, the new generations have never had such difficulty communicating.
Some studies have shown that excessive use of social networking sites accentuates shyness and lack of self-confidence in young people.
Make you less quick-witted
Despite certain positive effects on the human brain, regular use of social networks has a negative impact on long-term cognitive development.
In fact, regular use of social networks reduces the ability to develop a critical mind and make decisions.
What’s more, they have a very bad effect on attention since they reduce the ability to concentrate.
Reduce the family bond
Returning to interpersonal relationships, social networks tend to create more distance between family members.
Social networks and technology in general, obstruct moments that used to be opportunities for family discussion and fun, such as a good meal or an afternoon of board games.
Conclusion
Social media is a double-edged sword, offering numerous benefits while also posing significant risks.
On the positive side, it democratizes education, fosters global awareness, strengthens personal connections, and creates opportunities for individuals and businesses.
However, it also comes with drawbacks, such as its impact on mental health, addictive nature, potential for abuse, and negative effects on communication and family bonds.
Ultimately, the key to making the most of social media lies in responsible usage.
By maintaining a balanced approach—leveraging its advantages while being mindful of its pitfalls—we can enjoy the benefits without falling into its traps.
Whether for personal growth, networking, or staying informed, social media should be a tool that enhances life rather than controls it.
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