Artificial intelligence is transforming web copywriting in 2025, offering powerful tools for writing faster, optimizing SEO and boosting creativity. But with so many platforms available, which one should you choose? Frase.io, SEOQuantum, Jasper AI, ChatGPT…
Discover our selection of the 10 best Copywriting AI tools, their advantages and limitations. An indispensable guide to making the most of AI without losing your human touch!
Top 10 Copywriting AI tools in 2025
Disclaimer: prices and features are subject to change.
Frase.io
Frase.io does not just write: it optimizes every piece of content to improve its ranking on Google. Ideal for SEO writers, it analyzes market trends and offers precise recommendations.
Why choose Frase.io?
- Analysis of the first Google results for a given keyword
- Intelligent copywriting assistant: reformulation and suggestions in real time
- Identification of frequently asked questions to enrich articles with relevant FAQs
- Comparison with competitors to stand out in search results
Price: free trial, subscription from €14/month.
SEOQuantum
SEOQuantum is like the GPS of SEO. It does not just throw random keywords; it helps you structure your content according to Google’s expectations. Its big plus? It analyzes the entire semantic field of a subject to suggest terms and expressions that will really make a difference.
Why choose SEOQuantum?
- Advanced semantic analysis: real content enrichment
- Real-time SEO score: to find out if your text is ready to rank, or if it needs further optimization.
- Competitive comparison: to see where you stand against the best
- Optimized content plan: a concrete structure to maximize your visibility
Price: free trial, subscription from €149/month
Mistral AI
Mistral AI stands out for its open-source approach, providing an alternative to American models such as ChatGPT or Claude AI. It offers unique flexibility to developers and companies wishing to adapt the tool to their needs.
Why choose Mistral AI?
- Adaptability to different writing styles for more authentic content
- Enhanced confidentiality, with no storage or analysis of user requests
Limitations
- Fewer integrations and out-of-the-box features than ChatGPT or Jasper AI.
- Requires technical skills for advanced customization.
Price: free open-source version, with premium offers for enterprises.
SurferSEO
SurferSEO is a hybrid tool that not only produces content, but also optimizes it to meet Google’s ranking criteria. It is particularly popular with SEO professionals and agencies wishing to improve their visibility.
Why choose Mistral AI?
- Real-time competitive analysis: when a user enters a keyword, SurferSEO scans the top-ranked pages and provides a detailed structure with precise recommendations (number of words, keyword density, Hn tags, preferred backlinks).
- Identification of content gaps: the tool highlights an article’s weak points and suggests improvements to maximize its SEO impact.
- Precise, actionable optimization: it does not just give general suggestions, but provides concrete guidelines for better positioning on Google.
Limitations
- Less suited to copywriters looking for a stand-alone text generation tool.
- Requires a certain amount of SEO expertise to fully exploit its functionalities.
- Relatively high cost compared to other content optimization tools.
Price: subscription from €73/month.
Jasper AI
Jasper AI, formerly known as Jarvis, is designed for copywriting and marketing content creation. It specializes in persuasive copywriting, making it an excellent tool for ads, email marketing, sales pages and social network posts.
Why choose Jasper AI?
- Understands the desired tone and style. Jasper AI can adapt its writing to suit the target audience, producing more formal, humorous or dynamic texts as required. It also features a “Boss” mode that allows users to give detailed instructions to refine the content generated.
- Integration with other digital tools, such as Google Ads, HubSpot and Shopify. This automates certain tasks and improves the consistency of advertising campaigns.
Price: pay-as-you-go, with subscriptions starting at ≈35€/month.
Claude AI
Developed by Anthropic, Claude AI focuses on the security and ethics of artificial intelligence.
The emphasis is on reliability and transparency, making it an interesting alternative to more commercial tools like Jasper AI.
Why choose Claude AI?
- Writing long, complex texts, including blog posts, essays, technical documents and scenarios.
- Better understanding of context and generation of more coherent responses, limiting the factual errors often encountered with other AIs.
- Ability to reformulate and improve existing texts. It can adapt the style of a text to make it more engaging, more formal or more accessible.
Price: offers a freemium plan, with limitations on the number of queries, and offers paid subscriptions for unlimited use.
ChatGPT
ChatGPT is one of the most popular AIs, capable of writing articles, generating ideas, rephrasing text and even adapting its tone according to need.
Why choose ChatGPT?
- Total versatility: blog posts, product descriptions, scripts, newsletters…
- Ease of use: a fast, fluid generator for all types of content.
- Customizable tone: formal, dynamic, marketing… it is all possible.
Limitations
- Content can be generic, requiring human touch-up.
- No advanced SEO optimization like SurferSEO or Frase.io.
Price: free version (GPT-3.5), GPT-4 subscription at ≈20€/month.
Writesonic
Writesonic is designed for advertising, social networking and e-commerce. Unlike generalist AIs, it excels at writing optimized sales pages, Google/Facebook ads and product descriptions.
Why choose Writesonic?
- Ultra-fast: generates content in seconds.
- Predefined formats: makes it easy to create impactful campaigns.
- Designed for marketing: ideal for boosting conversion.
Limitations
- Less suited to long articles and analytical content.
- Text can be too automated, requiring human touch-up.
Price: freemium version, subscriptions from €15/month.
Gemini
Formerly Bard, Gemini stands out for its direct access to Google databases, guaranteeing accurate, up-to-date answers.
Why choose Gemini?
- Ideal for educational and factual content
- Synthesizes complex information into well-structured articles
- Integrated into the Google ecosystem for enhanced online visibility
Limitations
- Lack of creativity compared to Jasper AI or Claude AI
- Text can be cold and uninviting
- No integrated advanced SEO
Price: freemium version with limited functionality.
Copy.ai
Copy.ai specializes in advertising and commercial copywriting, perfect for creating product descriptions, newsletters and social network posts in the blink of an eye.
Why choose Copy.ai?
- Persuasive, impactful texts thanks to AIDA, PAS and storytelling templates
- Customizable tone: professional, humorous, formal…
- Intuitive interface for fast learning
Limitations
- Less suited to long, analytical articles
- Sometimes lacks depth
Price: freemium version, premium subscription from €45/mo
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